Maas is a Rotterdam-based theater and dance company that creates theater and dance experiences for children, teenagers, young adults, and their families and friends. 

The new brand identity, created by Vormlust, is colourful, modern, flexible, disruptive, edgy, open and layered. The ‘M’ for Maas is the main character of the show and will be displayed in several ways: dancing in videos, static as a shape or subtle in the background.